Martin is a strong believer in the mantra “actions speak louder than words”. His straightforward approach to bold innovation is firmly rooted in creating real customer value and powerful business models.
As the CEO of itch, Martin draws from decades of experience as co-founder and SVP of the digital agency Creuna. Over the years, he has helped numerous companies with successful digital transformations. The author of a number of books and articles, he is in high demand on the lecture circuit as an expert on digital business development, strategy and communication.