Eirik is a strong believer in the power of the user - the total change in human behavior and user expectations because of digital. Digital is everywhere and has become a natural part of our everyday lives. The hyper adaptation of technology is turning us into empowered customers equipped with tools to gain insights, make decisions and control our lives like never before. People are not afraid of technology any more – they embrace it!
Eirik has nearly 20 years of digital industry experience, from founder of a small web agency to digital champion in one of Norway’s most respected corporate communications agencies. Eirik come from a position as CMO at the nordic digital agency Creuna, as well as one of the most well renowned public speakers and advisors on digital strategy and innovation. From March 1, 2017 he is CEO of itch in Norway.